Client Challenge:
The client needed to bring awareness to insurance agents and the gap of professional liability insurance within their practice and the very real threat of lawsuits. A professional liability insurance policy helps with common claims like negligence, misrepresentation and inaccurate advice. 

Solution:
With compelling imagery and a content strategy focused on risk mitigation, created a multi-channel approach including  a direct mail package, an email campaign and digital banners to target agents.  

Results:
While this concept was selected, I had moved on from this company before metrics could be obtained.