Client Challenge:
Our client in the oncology space was gearing up to launch their new drug to treat CABP (Community Acquired Bacterial Pneumonia) and needed a breakthrough campaign to bring awareness in the healthcare professional audience, as there is a high hospitalization and mortality rate with CABP.

The main objective of this campaign was to create awareness and educate healthcare professionals about the current drugs in the space and how they lack efficacy in treating CABP,  setting up for the solution when the drug was expected to be launched.
 

To achieve the campaign's objectives,  a multi-channel promotion campaign was designed to reach healthcare professionals through various touch-points. The campaign included:​
 

• Medical Conferences: The client participated in medical conferences relevant to the treatment of CABP to educate healthcare professionals.
   

• Digital Marketing: We  utilized various digital channels, such as  medical journal ads, banners and email marketing, to reach a wider audience and engage healthcare professionals.
   

• Evaluation: The success of the campaign was evaluated through various metrics, including the number of  data captures and the engagement rate on digital channels. The client used this data to make informed decisions about  marketing campaigns concerning the launch of the drug.

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